Featuring the traditional Chinese color combination of red and gold, Macanudo Lunar New Year is a beautiful collectible that celebrates the Lunar New Year. The intricate rabbit illustration features cherry blossoms and other delicate elements in groupings of three - a lucky number in Chinese tradition. The pattern in the background is applied as a clear gloss varnish to ground the design and provide a tactile element.
Lunar New Year '23 features an interesting design solution to accommodate a smaller, bottom aligned warning label in some markets and a larger, top aligned warning label in others. This allowed the company to save on printing costs and use one box for both markets, covering the unnecessary design with the warning label.
