Silencio is Cohiba's international counterpart - sharing the same premium brand positioning and luxury finishes. For 2024, the Silencio limited edition offering was developed in partnership with Cohiba's brand ambassador, Sean Williams. We worked together to design packaging that was both beautiful and unique from any other Silencio in the portfolio, while complementing the brand aesthetic.
I elevated traditional elements from Cohiba/Silencio branding including the diamond pattern and belly band by printing the pattern in a clear 3D varnish and creating a thinner belly band applied vertically vs. the typical horizontal application. The belly band placement created two perfect spaces for the logo on one side and details on the other. I finished off the design with an embossed gold seal featuring Sean's signature on the belly band for a classy, premium look.
